THE AI VISIBILITY INDEX / AUSTRALIA

Ryderwear

Adelaide lifting brand founded in 2009, online-only.

Rank

8

·

new

·

Adelaide

18.2

VISIBILITY SCORE

60

Appearances

8

Prompts hit, of 10

11

Days seen

5.2

Average position

WHERE THE SCORE COMES FROM

ChatGPT 43.6% / Perplexity 1.8% / AI Overviews 9.1%

Ryderwear has an AI Visibility Score of 18.2, placing it 8th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Ryderwear was named in 60 of them.

It appeared in 8 of the ten questions, the second-broadest coverage in the index, and on all 11 days, averaging position 5.2. Strongest on ChatGPT at 43.6%, and almost absent from Perplexity at 1.8%.

Does ChatGPT recommend Ryderwear? Yes, in 43.6% of the answers we recorded, the third-highest ChatGPT rate in the index.

What moves this

Ryderwear has the most lopsided profile of any ranked brand: 43.6% on ChatGPT and 1.8% on Perplexity. One platform treats it as a default Australian lifting brand and the other has effectively never heard of it.

A split that clean is a source problem, not a brand problem. Perplexity leans hard on cited web pages, so the fix is coverage on the pages it cites rather than anything about the product.

THE LADDER

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