THE AI VISIBILITY INDEX / AUSTRALIA
Ryderwear
Adelaide lifting brand founded in 2009, online-only.
8
·new
·Adelaide
18.2
VISIBILITY SCORE
60
Appearances
8
Prompts hit, of 10
11
Days seen
5.2
Average position
WHERE THE SCORE COMES FROM
ChatGPT 43.6% / Perplexity 1.8% / AI Overviews 9.1%
Ryderwear has an AI Visibility Score of 18.2, placing it 8th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Ryderwear was named in 60 of them.
It appeared in 8 of the ten questions, the second-broadest coverage in the index, and on all 11 days, averaging position 5.2. Strongest on ChatGPT at 43.6%, and almost absent from Perplexity at 1.8%.
Does ChatGPT recommend Ryderwear? Yes, in 43.6% of the answers we recorded, the third-highest ChatGPT rate in the index.
What moves this
Ryderwear has the most lopsided profile of any ranked brand: 43.6% on ChatGPT and 1.8% on Perplexity. One platform treats it as a default Australian lifting brand and the other has effectively never heard of it.
A split that clean is a source problem, not a brand problem. Perplexity leans hard on cited web pages, so the fix is coverage on the pages it cites rather than anything about the product.
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