THE AI VISIBILITY INDEX / AUSTRALIA
Rockwear
Around seventy Australian stores, the largest physical retail footprint in this index.
5
·new
·Gold Coast
24.8
VISIBILITY SCORE
82
Appearances
7
Prompts hit, of 10
11
Days seen
4.4
Average position
WHERE THE SCORE COMES FROM
ChatGPT 40.9% / Perplexity 18.2% / AI Overviews 15.5%
Rockwear has an AI Visibility Score of 24.8, placing it 5th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Rockwear was named in 82 of them.
It appeared in 7 of the ten questions and on all 11 days, averaging position 4.4. Strongest on ChatGPT at 40.9%, weakest in Google's AI Overviews at 15.5%.
Does ChatGPT recommend Rockwear? Yes, in 40.9% of the answers we recorded.
What moves this
Rockwear has the biggest store network in this index at around seventy locations, and 145,000 Instagram followers, which is fewer than eight brands that scored below it. Physical retail scale is doing more work here than social scale.
The 25-point gap between ChatGPT and AI Overviews is where the upside sits. Google is not reading the same pages about affordable Australian activewear that ChatGPT is.
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