THE AI VISIBILITY INDEX / AUSTRALIA
Rec Gen
Founded by Luke Scott of Zanerobe, with a store in Manly.
17
·new
·Sydney
4.2
VISIBILITY SCORE
14
Appearances
3
Prompts hit, of 10
9
Days seen
3.8
Average position
WHERE THE SCORE COMES FROM
ChatGPT 0.0% / Perplexity 0.0% / AI Overviews 12.7%
Rec Gen has an AI Visibility Score of 4.2, ranked 17th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Rec Gen was named in 14 of them, across 3 of the ten questions and on 9 of the 11 days, averaging position 3.8.
Does ChatGPT recommend Rec Gen? No, not once. Every one of its appearances came from Google's AI Overviews, which named it in 12.7% of answers.
What moves this
Rec Gen's lineage and Manly roots give it a story, but its category sits between streetwear and activewear — and AI answers punish ambiguity. A model deciding what to recommend for training or running reaches for brands the web consistently files under activewear.
What moves it up is committing to category language: site copy, press and product naming that say activewear and Australia in the same breath, and coverage in men's training round-ups.
YOUR NUMBER EXISTS
Want the full picture?
We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.
Get your brand's score