THE AI VISIBILITY INDEX / AUSTRALIA
Pinky & Kamal
Melbourne label using GOTS-certified organic cotton and bamboo, made in Bali.
14
·new
·Melbourne
8.5
VISIBILITY SCORE
28
Appearances
4
Prompts hit, of 10
11
Days seen
6.4
Average position
WHERE THE SCORE COMES FROM
ChatGPT 23.6% / Perplexity 0.0% / AI Overviews 1.8%
Pinky & Kamal has an AI Visibility Score of 8.5, ranked 14th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Pinky & Kamal was named in 28 of them, across 4 of the ten questions and on all 11 days, averaging position 6.4.
Does ChatGPT recommend Pinky & Kamal? Yes, in 23.6% of answers. Perplexity did not name it once.
What moves this
Pinky & Kamal's GOTS-certified organic cotton and bamboo is precisely the kind of verifiable claim AI answers reach for when shoppers ask about sustainable activewear. Certifications are citable in a way marketing copy is not.
What moves it up is making sure that certification appears in the sustainable-activewear lists and review coverage AI draws from, not just on its own product pages. The niche question set is winnable; the general one follows.
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