THE AI VISIBILITY INDEX / AUSTRALIA

PE Nation

Founded in Sydney in 2016 by Pip Edwards and Claire Tregoning.

Rank

6

·

new

·

Sydney

20.9

VISIBILITY SCORE

69

Appearances

6

Prompts hit, of 10

11

Days seen

4.7

Average position

WHERE THE SCORE COMES FROM

ChatGPT 23.6% / Perplexity 21.8% / AI Overviews 17.3%

PE Nation has an AI Visibility Score of 20.9, placing it 6th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. PE Nation was named in 69 of them.

It appeared in 6 of the ten questions and on all 11 days, averaging position 4.7. Its coverage is unusually even: ChatGPT 23.6%, Perplexity 21.8%, AI Overviews 17.3%.

Does ChatGPT recommend PE Nation? Yes, in 23.6% of the answers we recorded.

What moves this

PE Nation ties with Muscle Nation on 20.9 and takes sixth on average position, 4.7 against 5.6. When the tie-break is where you sit inside the answer, being named earlier wins.

Its six-of-ten question coverage is the ceiling here. PE Nation surfaces on style and fashion-led questions and is thinner on the technical ones, which is consistent with the positioning but caps the score.

THE LADDER

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