THE AI VISIBILITY INDEX / AUSTRALIA
Nagnata
Byron Bay label founded in 2017, merino movement knitwear, two stores.
12
·new
·Byron Bay
10.0
VISIBILITY SCORE
33
Appearances
6
Prompts hit, of 10
11
Days seen
6.3
Average position
WHERE THE SCORE COMES FROM
ChatGPT 25.5% / Perplexity 0.0% / AI Overviews 4.5%
Nagnata has an AI Visibility Score of 10.0, ranked 12th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Nagnata was named in 33 of them, across 6 of the ten questions and on all 11 days, averaging position 6.3.
Does ChatGPT recommend Nagnata? Yes, in 25.5% of answers. Perplexity did not name it once.
What moves this
Nagnata has the kind of press profile most activewear brands would trade for — fashion editorial, international stockists, a distinct product language built on merino movement knitwear. The catch is category. Coverage that frames it as fashion or knitwear does not feed the activewear answers AI assembles.
What moves it up is being described, in print and on its own pages, in the language of the category: activewear, Australia, and the use cases shoppers actually ask about.
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