THE AI VISIBILITY INDEX / AUSTRALIA
Muscle Republic
Founded in 2013 in Brookvale, one Sydney store and global shipping.
16
·new
·Sydney
5.2
VISIBILITY SCORE
17
Appearances
3
Prompts hit, of 10
9
Days seen
5.6
Average position
WHERE THE SCORE COMES FROM
ChatGPT 15.5% / Perplexity 0.0% / AI Overviews 0.0%
Muscle Republic has an AI Visibility Score of 5.2, ranked 16th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Muscle Republic was named in 17 of them, across 3 of the ten questions and on 9 of the 11 days, averaging position 5.6.
Does ChatGPT recommend Muscle Republic? Yes, in 15.5% of answers. It was the only platform to name it. With 364,000 Instagram followers it is the fourth-largest audience in the index and 16th on visibility.
What moves this
Muscle Republic sits in the gym-wear lane, where AI answers are dominated by the brands with the deepest editorial trail. Shipping globally and a large following build the business, but they do not build the citations AI assembles answers from.
What moves it up is earned presence in the men's gym wear and affordable activewear lists that anchor those question sets, plus review coverage that repeats the brand's name next to the category's language.
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