THE AI VISIBILITY INDEX / AUSTRALIA
Muscle Nation
Brisbane apparel business that also sells supplements.
7
·new
·Brisbane
20.9
VISIBILITY SCORE
69
Appearances
7
Prompts hit, of 10
11
Days seen
5.6
Average position
WHERE THE SCORE COMES FROM
ChatGPT 30.9% / Perplexity 10.0% / AI Overviews 21.8%
Muscle Nation has an AI Visibility Score of 20.9, placing it 7th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Muscle Nation was named in 69 of them.
It appeared in 7 of the ten questions and on all 11 days, averaging position 5.6. Strongest on ChatGPT at 30.9%, weakest on Perplexity at 10.0%.
Does ChatGPT recommend Muscle Nation? Yes, in 30.9% of the answers we recorded.
What moves this
Muscle Nation ties PE Nation on 20.9 and loses the tie on average position, 5.6 against 4.7. It is named as often but named later, which is the difference between sixth and seventh.
With 796,000 Instagram followers it has more than twice PE Nation's audience and the same visibility score. Perplexity at 10.0% is the clearest gap: the sources Perplexity leans on are not carrying the brand.
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