THE AI VISIBILITY INDEX / AUSTRALIA
Mama Movement
Female-founded Melbourne label making activewear and outerwear.
25
·new
·Melbourne
1.2
VISIBILITY SCORE
4
Appearances
3
Prompts hit, of 10
4
Days seen
4.8
Average position
WHERE THE SCORE COMES FROM
ChatGPT 3.6% / Perplexity 0.0% / AI Overviews 0.0%
Mama Movement has an AI Visibility Score of 1.2, ranked 25th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Mama Movement was named in 4 of them, across 3 of the ten questions, on 4 of the 11 days, averaging position 4.8.
Does ChatGPT recommend Mama Movement? Rarely, in 3.6% of answers. It was the only platform to name it.
What moves this
Mama Movement's maternity focus maps to a question set with real intent and comparatively few credible names. When AI is asked about maternity activewear in Australia, the pool of brands the web nominates is small.
What moves it up is owning that pool: maternity-activewear lists, parenting-press coverage and reviews. Winning a specific question deeply beats appearing faintly in general ones — and the specific question here is genuinely winnable.
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