THE AI VISIBILITY INDEX / AUSTRALIA
Lorna Jane
Founded in Brisbane in 1990, with around 97 stores, the second-largest retail footprint in this index.
2
·new
·Brisbane
43.0
VISIBILITY SCORE
142
Appearances
8
Prompts hit, of 10
11
Days seen
2.8
Average position
WHERE THE SCORE COMES FROM
ChatGPT 53.6% / Perplexity 28.2% / AI Overviews 47.3%
Lorna Jane has an AI Visibility Score of 43.0, placing it 2nd of the 44 Australian activewear brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Lorna Jane was named in 142 of them.
It appeared in 8 of the ten questions and on all 11 days of the window, sitting on average at position 2.8, the best average position of any brand in the index. Its strongest surface is ChatGPT at 53.6%, its weakest Perplexity at 28.2%.
Does ChatGPT recommend Lorna Jane? Yes. ChatGPT named Lorna Jane in 53.6% of the answers we recorded.
What moves this
Lorna Jane holds the best average position in the index at 2.8. When it is named it is named early, which is what thirty-five years of being the default Australian activewear reference buys.
The instructive comparison is CSB, which has the same one million Instagram followers and scored 5.5. Same audience size, eight times the AI visibility. What separates them is how much of the open web writes about each brand in the language shoppers use.
YOUR NUMBER EXISTS
Want the full picture?
We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.
Get your brand's score