THE AI VISIBILITY INDEX / AUSTRALIA
Leelo Active
Designed in Perth, online-only, shipping globally.
28
·new
·Perth
0.6
VISIBILITY SCORE
2
Appearances
1
Prompts hit, of 10
2
Days seen
6.5
Average position
WHERE THE SCORE COMES FROM
ChatGPT 1.8% / Perplexity 0.0% / AI Overviews 0.0%
Leelo Active has an AI Visibility Score of 0.6, ranked 28th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Leelo Active was named in 2 of them, both from a single question, on 2 of the 11 days, averaging position 6.5.
Does ChatGPT recommend Leelo Active? Almost never, in 1.8% of answers. With 169,000 Instagram followers it is the lowest-scoring brand in this index that scored at all.
What moves this
Leelo Active ships globally from Perth — and west-coast brands start with a thinner editorial trail, because the outlets that feed AI answers skew east-coast. Distance from the press pack reads as distance from the category.
What moves it up is national coverage: appearing in the Australia-wide lists and review round-ups models actually read. The product travels; the citations need to travel with it.
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