THE AI VISIBILITY INDEX / AUSTRALIA
Jaggad
Melbourne brand founded in 2013 by Chris Judd and co-founders.
19
·new
·Melbourne
3.3
VISIBILITY SCORE
11
Appearances
4
Prompts hit, of 10
8
Days seen
6.4
Average position
WHERE THE SCORE COMES FROM
ChatGPT 4.5% / Perplexity 3.6% / AI Overviews 1.8%
Jaggad has an AI Visibility Score of 3.3, ranked 19th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Jaggad was named in 11 of them, across 4 of the ten questions and on 8 of the 11 days, averaging position 6.4.
Does ChatGPT recommend Jaggad? Rarely, in 4.5% of answers. Its coverage is thin but even across all three platforms.
What moves this
Jaggad's co-founder story earns press most activewear brands never get. The risk is that the coverage is celebrity-anchored rather than category-anchored — articles about Chris Judd feed AI answers about Chris Judd, not answers about what activewear to buy.
What moves it up is coverage that leads with the product and the category. Every piece that says Australian activewear next to the brand name is worth more than a profile that does not.
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