THE AI VISIBILITY INDEX / AUSTRALIA
First Base
Sydney-founded online-only label.
23
·new
·Sydney
2.1
VISIBILITY SCORE
7
Appearances
1
Prompts hit, of 10
7
Days seen
3.0
Average position
WHERE THE SCORE COMES FROM
ChatGPT 0.0% / Perplexity 6.4% / AI Overviews 0.0%
First Base has an AI Visibility Score of 2.1, ranked 23rd of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. First Base was named in 7 of them, all from a single question, on 7 of the 11 days, averaging position 3.0.
Does ChatGPT recommend First Base? No, not once. Every appearance came from Perplexity, which named it in 6.4% of answers.
What moves this
First Base's street-edge athleisure positioning reads beautifully to a shopper and ambiguously to a machine. Answers about activewear are assembled from sources that file brands into categories, and athleisure sits between two of them.
What moves it up is deciding which question set to win — training, athleisure or both — and making the open web say it consistently: category-anchored press, review coverage, and site copy that uses the words shoppers ask with.
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