THE AI VISIBILITY INDEX / AUSTRALIA
Elite Eleven
Melbourne brand founded in 2014, with eleven Australian retail stores.
18
·new
·Melbourne
3.3
VISIBILITY SCORE
11
Appearances
3
Prompts hit, of 10
9
Days seen
6.4
Average position
WHERE THE SCORE COMES FROM
ChatGPT 6.4% / Perplexity 1.8% / AI Overviews 1.8%
Elite Eleven has an AI Visibility Score of 3.3, ranked 18th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Elite Eleven was named in 11 of them, across 3 of the ten questions and on 9 of the 11 days, averaging position 6.4.
Does ChatGPT recommend Elite Eleven? Rarely, in 6.4% of answers. With 534,000 Instagram followers and eleven Australian stores it is one of the widest gaps between real-world presence and AI visibility in this index.
What moves this
Elite Eleven has eleven Australian stores — real-world proof of demand that AI answers almost entirely ignore, because store counts rarely make it into the articles models learn from.
What moves it up is turning that physical footprint into published coverage: local press, best-of lists, review sites. A brand a shopper can walk into in most capital cities should not be harder for AI to name than an online-only label, but until the web says so, it is.
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