THE AI VISIBILITY INDEX / AUSTRALIA
Echt
Melbourne label founded in 2014, shipping to more than fifty countries.
21
·new
·Melbourne
2.4
VISIBILITY SCORE
8
Appearances
4
Prompts hit, of 10
6
Days seen
6.3
Average position
WHERE THE SCORE COMES FROM
ChatGPT 3.6% / Perplexity 0.0% / AI Overviews 3.6%
Echt has an AI Visibility Score of 2.4, ranked 21st of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Echt was named in 8 of them, across 4 of the ten questions and on 6 of the 11 days, averaging position 6.3.
Does ChatGPT recommend Echt? Rarely, in 3.6% of answers. With 594,000 Instagram followers, Echt has the fifth-largest audience in this index and sits 21st on visibility.
What moves this
Echt built a global, online-only gym-wear business the performance-marketing way — and that is exactly the profile that under-indexes in AI answers, which are assembled from editorial coverage, not ad impressions or feed reach.
What moves it up is an earned-media footprint in Australia to match the sales footprint: gym wear round-ups, review coverage, and category-page copy that names the country and the category. The demand exists; the citations do not yet.
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