THE AI VISIBILITY INDEX / AUSTRALIA

Doyoueven

Melbourne DTC label founded in 2013, also stocked through Big W.

Rank

27

·

new

·

Melbourne

1.2

VISIBILITY SCORE

4

Appearances

1

Prompts hit, of 10

4

Days seen

8.8

Average position

WHERE THE SCORE COMES FROM

ChatGPT 3.6% / Perplexity 0.0% / AI Overviews 0.0%

Doyoueven has an AI Visibility Score of 1.2, placing it 27th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Doyoueven was named in 4 of them.

It has 889,000 Instagram followers, the third-largest following of any brand in this index. It appeared in 1 of the ten questions, on 4 of the 11 days, at an average position of 8.8, the deepest average position of any brand that scored at all.

Does ChatGPT recommend Doyoueven? Rarely. ChatGPT named it in 3.6% of answers. Perplexity and Google's AI Overviews did not name it once.

What moves this

Doyoueven is the single clearest example of what this index measures. Third-biggest audience in Australian activewear, 27th on AI visibility. Lorna Jane has 1,000,000 followers and scored 43.0. Doyoueven has 889,000 and scored 1.2.

Following is not the input. AI answers are assembled from what the open web says about a brand in the language shoppers use, and a decade of feed growth does not touch that. When Doyoueven is named it lands at position 8.8, near the bottom of the answer, which is where brands sit when they are an afterthought rather than a recommendation.

THE LADDER

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