THE AI VISIBILITY INDEX / AUSTRALIA
dk active
Brisbane sustainable label using regenerated nylon and organic bamboo.
10
·new
·Brisbane
10.9
VISIBILITY SCORE
36
Appearances
3
Prompts hit, of 10
11
Days seen
3.7
Average position
WHERE THE SCORE COMES FROM
ChatGPT 19.1% / Perplexity 7.3% / AI Overviews 6.4%
dk active has an AI Visibility Score of 10.9, placing it 10th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. dk active was named in 36 of them.
It appeared in only 3 of the ten questions but on all 11 days, averaging position 3.7, the best average position in the bottom half of the top ten.
Does ChatGPT recommend dk active? Yes, in 19.1% of the answers we recorded.
What moves this
dk active is the most efficient brand in this index. It has 39,000 Instagram followers, the smallest audience of any ranked top-ten brand, and it beat brands with twenty times that following.
It does it on depth rather than breadth: only three of the ten questions surface it, but when they do it is named early, at position 3.7. Those three are the sustainability and Brisbane-made questions, where it is a genuine specialist answer. Widening beyond them is the whole upside.
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