THE AI VISIBILITY INDEX / AUSTRALIA
Dharma Bums
Founded in 2013 on the Sunshine Coast, sustainable yoga and activewear.
22
·new
·Coolum Beach
2.4
VISIBILITY SCORE
8
Appearances
3
Prompts hit, of 10
7
Days seen
6.6
Average position
WHERE THE SCORE COMES FROM
ChatGPT 1.8% / Perplexity 0.9% / AI Overviews 4.5%
Dharma Bums has an AI Visibility Score of 2.4, ranked 22nd of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Dharma Bums was named in 8 of them, across 3 of the ten questions and on 7 of the 11 days, averaging position 6.6.
Does ChatGPT recommend Dharma Bums? Rarely, in 1.8% of answers. Google's AI Overviews names it most often, in 4.5%.
What moves this
Dharma Bums has two attributes AI answers favour: longevity and a clear niche. A sustainable yoga-wear brand with a long trading history accumulates exactly the kind of coverage — lists, reviews, interviews — that models draw on.
What moves it up is keeping that coverage current. AI answers lean recent; a decade of history helps most when the latest sustainable-activewear and yoga round-ups still include the name.
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