THE AI VISIBILITY INDEX / AUSTRALIA
CSB (Crop Shop Boutique)
Founded in 2019 by Rachel Dillon, online-only out of Burleigh Heads.
15
·new
·Burleigh Heads
5.5
VISIBILITY SCORE
18
Appearances
6
Prompts hit, of 10
9
Days seen
6.6
Average position
WHERE THE SCORE COMES FROM
ChatGPT 10.9% / Perplexity 0.0% / AI Overviews 5.5%
CSB (Crop Shop Boutique) has an AI Visibility Score of 5.5, placing it 15th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. CSB was named in 18 of them.
It has 1,000,000 Instagram followers, level with Lorna Jane for the largest following in this index. It appeared in 6 of the ten questions and on 9 of the 11 days, averaging position 6.6. ChatGPT 10.9%, AI Overviews 5.5%, Perplexity 0.0%.
Does ChatGPT recommend CSB? Occasionally, in 10.9% of the answers we recorded. Perplexity never named it.
What moves this
CSB and Lorna Jane both have one million Instagram followers. Lorna Jane scored 43.0 and CSB scored 5.5, an eight-fold gap on identical audience size. That comparison is the cleanest illustration in this index of how little social scale transfers.
The encouraging signal is breadth: CSB surfaces across 6 of the ten questions, so the models do associate it with the category. It is being named as an option rather than a default, and a zero on Perplexity says the cited-source layer is where the work is.
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