THE AI VISIBILITY INDEX / AUSTRALIA

Bondi Active

Eco-focused Sydney brand with four stores including the Bondi flagship.

Rank

13

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new

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Sydney

8.5

VISIBILITY SCORE

28

Appearances

4

Prompts hit, of 10

11

Days seen

4.7

Average position

WHERE THE SCORE COMES FROM

ChatGPT 3.6% / Perplexity 21.8% / AI Overviews 0.0%

Bondi Active has an AI Visibility Score of 8.5, ranked 13th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Bondi Active was named in 28 of them, across 4 of the ten questions and on all 11 days, averaging position 4.7.

Does ChatGPT recommend Bondi Active? Rarely, in 3.6% of answers. Perplexity names it in 21.8%, and Google's AI Overviews never did.

What moves this

Bondi Active carries a place name AI models associate with Australian beach and fitness culture, four physical stores, and an eco-conscious position. Those are citable facts — but only if they appear in the sources AI reads: category round-ups, sustainability lists, review sites.

What moves it up is converting the store footprint and eco credentials into published coverage. Physical retail impresses shoppers; it is invisible to a language model unless someone writes it down.

THE LADDER

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