THE AI VISIBILITY INDEX / AUSTRALIA
BAY Active
Byron Bay label making organic cotton activewear and yoga wear in Australia.
24
·new
·Byron Bay
1.8
VISIBILITY SCORE
6
Appearances
1
Prompts hit, of 10
4
Days seen
2.7
Average position
WHERE THE SCORE COMES FROM
ChatGPT 0.0% / Perplexity 3.6% / AI Overviews 1.8%
BAY Active has an AI Visibility Score of 1.8, ranked 24th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. BAY Active was named in 6 of them, all from a single question, on 4 of the 11 days, averaging position 2.7.
Does ChatGPT recommend BAY Active? No, not once. Its appearances came from Perplexity and Google's AI Overviews, on the sustainability question, where it was often named first.
What moves this
BAY Active holds two claims AI answers treat as gold: organic cotton and made in Australia. Provenance claims are specific, verifiable and rare — exactly what a model reaches for when a shopper asks for Australian-made activewear.
What moves it up is getting those claims repeated off-site. A made-in-Australia credential that only lives on the brand's own pages barely registers; one that appears in round-ups and reviews becomes an answer.
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