What is 's AI visibility score?

's AI Visibility Score is out of 100 in the Australian AI Visibility Index by Flux, measured by asking ChatGPT, Perplexity and Google AI Overviews the same fixed questions every day across a full scan window.

Does ChatGPT recommend ?

Across the latest scan window, appeared in of the AI answers measured across ChatGPT, Perplexity and Google AI Overviews, hitting of the 10 tracked questions, for a Visibility Score of out of 100.

How often does AI recommend in Australia?

AI assistants named in answers on days of the scan window, giving it a Visibility Score of out of 100 among Australian brands.

THE AI VISIBILITY INDEX / AUSTRALIA

Aesop

Rank

Melbourne

11.3

VISIBILITY SCORE

Appearances

Prompts hit, of 10

Days seen

2.2

Average position

WHERE THE SCORE COMES FROM

Perplexity 12.7% · ChatGPT 12.7% · AI Overviews 8.7% (scan 1)

Aesop has a provisional AI Visibility Score of 11.3 in the AU Beauty & Skincare AI Visibility Index. In the first scan of the window we put the same 150 questions Australian beauty shoppers actually ask to Perplexity (9 August 2026), ChatGPT and Google's AI Overviews (11 August 2026). Aesop was named in 51 of the 450 answers, across 29 of the 150 questions, at an average position of 2.2 among the Australian brands mentioned.

PROVISIONAL: this figure comes from scan 1 of 4. Final scores publish only when the full fortnight window closes.

What moves this

THE LADDER

Where this sits

Ultra Violette

16.7

Go-To

13.8

Alpha-H

11.6

Aesop

11.3

Sukin

8.4

frank body

5.6

MCoBeauty

5.1

Mukti Organics

4.9

Grown Alchemist

4.9

Bondi Sands

4.7

See the full index

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