THE AI VISIBILITY INDEX / AUSTRALIA

Active Truth

Brisbane brand founded in 2016 with inclusive sizing including maternity.

Rank

11

·

new

·

Brisbane

10.3

VISIBILITY SCORE

34

Appearances

5

Prompts hit, of 10

11

Days seen

4.6

Average position

WHERE THE SCORE COMES FROM

ChatGPT 4.5% / Perplexity 19.1% / AI Overviews 7.3%

Active Truth has an AI Visibility Score of 10.3, ranked 11th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Active Truth was named in 34 of them, across 5 of the ten questions and on all 11 days, averaging position 4.6.

Does ChatGPT recommend Active Truth? Rarely, in 4.5% of answers. Perplexity names it far more often, in 19.1%.

What moves this

Active Truth owns a question most activewear brands cannot answer: inclusive sizing, including maternity. When shoppers ask AI for plus-size or maternity activewear in Australia, the brands that get named are the ones the open web already names for exactly that. That is a defensible position, and it is this brand's to lose.

What moves it up is breadth. Appearing beyond the inclusive-sizing question set — in general best-of lists, gift guides and review coverage — is what separates a niche answer from a default recommendation.

THE LADDER

Where this sits

No items found.
See the full index

YOUR NUMBER EXISTS

Want the full picture?

We'll send your complete Visibility Score breakdown, your average position, and the one thing costing you the most visibility. No charge, no pitch.

Get your brand's score