THE AI VISIBILITY INDEX / AUSTRALIA
Active Truth
Brisbane brand founded in 2016 with inclusive sizing including maternity.
11
·new
·Brisbane
10.3
VISIBILITY SCORE
34
Appearances
5
Prompts hit, of 10
11
Days seen
4.6
Average position
WHERE THE SCORE COMES FROM
ChatGPT 4.5% / Perplexity 19.1% / AI Overviews 7.3%
Active Truth has an AI Visibility Score of 10.3, ranked 11th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. Active Truth was named in 34 of them, across 5 of the ten questions and on all 11 days, averaging position 4.6.
Does ChatGPT recommend Active Truth? Rarely, in 4.5% of answers. Perplexity names it far more often, in 19.1%.
What moves this
Active Truth owns a question most activewear brands cannot answer: inclusive sizing, including maternity. When shoppers ask AI for plus-size or maternity activewear in Australia, the brands that get named are the ones the open web already names for exactly that. That is a defensible position, and it is this brand's to lose.
What moves it up is breadth. Appearing beyond the inclusive-sizing question set — in general best-of lists, gift guides and review coverage — is what separates a niche answer from a default recommendation.
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