THE AI VISIBILITY INDEX / AUSTRALIA
2XU
Melbourne compression and performance brand founded in 2005, with around twenty Australian stores.
4
·new
·Melbourne
27.6
VISIBILITY SCORE
91
Appearances
7
Prompts hit, of 10
11
Days seen
3.9
Average position
WHERE THE SCORE COMES FROM
ChatGPT 40.0% / Perplexity 28.2% / AI Overviews 14.5%
2XU has an AI Visibility Score of 27.6, placing it 4th of the 44 brands in the AU Activewear AI Visibility Index. Between 29 July and 8 August 2026 we collected 330 answers from ChatGPT, Perplexity and Google's AI Overviews. 2XU was named in 91 of them.
It appeared in 7 of the ten questions and on all 11 days, averaging position 3.9. Strongest on ChatGPT at 40.0%, weakest in Google's AI Overviews at 14.5%.
Does ChatGPT recommend 2XU? Yes, in 40.0% of the answers we recorded.
What moves this
2XU owns compression. It is the brand the models reach for when the question is technical rather than fashion-led, which is why it outranks brands with four times its Instagram following.
The gap between ChatGPT at 40.0% and AI Overviews at 14.5% is the thing to work on. Google is reading a different set of pages about Australian compression wear than ChatGPT is.
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