Furniture AI Visibility Index: UK
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions British furniture shoppers actually ask. That is 2,700 answers analysed.
2700
answers37
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
3 of 37 tracked brands were never named once across the 2,700 answers analysed: Love Your Home, The Lounge Co and Audenza.
The ladder so far.
Habitat leads with a Visibility Score of 24.4 (658 of 2,700 answers, 102 of 150 questions), followed by Loaf at 12.9 and Heal's at 11.4.
Instagram size doesn't predict AI visibility.
Tom Dixon has the largest Instagram following in the tracked population (734,456 followers) but ranks #15 on AI visibility (3.0/100), behind Habitat, which leads the index at 24.4/100.
Common questions
Which Furniture brand does AI recommend most?
Habitat ranks first in the UK Furniture AI Visibility Index with a Visibility Score of 24.4.
How many Furniture brands does Found measure?
Found measures 37 British Furniture brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Furniture Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions British Furniture shoppers actually ask, scanned 21 August – 20 September 2026, with 2,700 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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