Baby & Kids AI Visibility Index: UK

We asked ChatGPT, Perplexity and Google's AI Overviews the same 151 questions British baby & kids shoppers actually ask. That is 2,717 answers analysed.

2717

answers

brands

The leaderboard

Every brand in this vertical, scored on the same questions across every surface.

RANKBRANDVISIBILITYAVG POSMOVEMENT

Mamas & Papas

17.1

1.8

JoJo Maman Bebe

15.6

1.8

Frugi

14.7

2.0

Tommee Tippee

9.6

1.9

Little Green Radicals

8.9

1.9

Joie Baby

7.7

2.1

Silver Cross

7.3

2.1

Mini Boden

4.7

2.1

iCandy

4.2

2.5

Rachel Riley

3.1

2.7

What the data shows

Never named: the brands AI didn't mention.

6 of 40 tracked brands were never named once across the 2,717 answers analysed: Mimi & Lula, Sienna Likes To Party, Bob & Blossom, Hucklebones London, Powell Craft and David Charles.

The ladder so far.

Mamas & Papas leads with a Visibility Score of 17.1 (465 of 2,717 answers, 77 of 151 questions), followed by JoJo Maman Bebe at 15.6 and Frugi at 14.7.

The leader earns it on both fronts.

Mamas & Papas's Visibility Score, the highest in the UK Baby & Kids field, named in 465 of 2,717 AI answers, while also holding the category's largest Instagram following (775,481).

Common questions

Which Baby & Kids brand does AI recommend most?

Mamas & Papas ranks first in the UK Baby & Kids AI Visibility Index with a Visibility Score of 17.1.

How many Baby & Kids brands does Found measure?

Found measures 40 British Baby & Kids brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.

How is the Baby & Kids Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the same questions British Baby & Kids shoppers actually ask, scanned 21 August – 20 September 2026, with 2,717 answers analysed. Here is who the machines recommend.