Toys & Games AI Visibility Index: US
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions American toys & games shoppers actually ask. That is 2,699 answers analysed.
2699
answers43
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
1 of 43 tracked brands were never named once across the 2,699 answers analysed: Ty Inc..
The ladder so far.
Melissa & Doug leads with a Visibility Score of 25.3 (682 of 2,699 answers, 82 of 150 questions), followed by Magna-Tiles at 22.3 and Green Toys at 12.9.
Instagram size doesn't predict AI visibility.
Lovevery has the largest Instagram following in the tracked population (1,614,515 followers) but ranks #8 on AI visibility (7.7/100), behind Melissa & Doug, which leads the index at 25.3/100.
Common questions
Which Toys & Games brand does AI recommend most?
Melissa & Doug ranks first in the US Toys & Games AI Visibility Index with a Visibility Score of 25.3.
How many Toys & Games brands does Found measure?
Found measures 43 American Toys & Games brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Toys & Games Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions American Toys & Games shoppers actually ask, scanned 21 August – 20 September 2026, with 2,699 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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