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Swimwear

Swimwear AI Visibility Index: Australian

We asked ChatGPT, Perplexity and Google's AI Overviews the same 151 questions Australian swimwear shoppers actually ask. That is 453 answers analysed across 1 scan, 27 September 2026.

Scan window

27 September 2026 (scan 1 of 4)

453

answers

37

brands

The leaderboard

Every brand in this vertical, scored on the same questions across every surface.

Score over time

The top score in this index, week by week

Bonus Findings

453 AI answers analysed across ChatGPT, Perplexity and Google AI Overviews, against a 37-brand tracked population of AU swimwear brands, with 5 brands never named once.

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Every brand ranked, what each one is missing, and which assistant rates them lowest.

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What the data shows

Never named: the brands AI didn't mention.

5 of 37 tracked brands were never named once across the 453 answers analysed: Vincija Swim, Le Buns, Leni Swims, La-Lu Label and AQUA Swimwear.

The ladder so far.

Seafolly leads with a Visibility Score of 39.1 (177 of 453 answers, 90 of 151 questions), followed by Bondi Born at 19.9 and Matteau at 19.4.

Instagram size doesn't predict AI visibility.

Triangl has the largest Instagram following in the tracked population (2,457,000 followers) but ranks #15 on AI visibility (3.3/100), behind Seafolly, which leads the index at 39.1/100.

Common questions

Which Swimwear brand does AI recommend most?

Seafolly ranks first in the AU Swimwear AI Visibility Index with a Visibility Score of 39.1.

How many Swimwear brands does Found measure?

Found measures 37 Australian Swimwear brands, scanned 27 September 2026 across ChatGPT, Perplexity and Google AI Overviews.

How is the Swimwear Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the same questions Australian swimwear shoppers actually ask, scanned 27 September 2026, with 453 answers analysed. Here is who the machines recommend.

Where can I see the full methodology?

The full method, including question selection, scan cadence, population rules and scoring, is published at flux.agency/found/methodology.

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Every brand ranked, the questions each one misses, and the split across ChatGPT, Perplexity and Google AI Overviews.
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