Swimwear
AI Visibility Index
We asked ChatGPT, Perplexity and Google's AI Overviews the same 151 questions Australian swimwear shoppers actually ask. This is scan 1 of 4 — 453 answers analysed on 16 August 2026. The page updates automatically as scans 2, 3 and 4 land.
16 August 2026 (scan 1 of 4 — live, updates automatically after each scan)
·453
answers·37
brandsThis volume is in progress
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Get notified at launch6 of 37. Never named once.
Six brands in this index were never named once across 453 answers: Leni Swims, Salt and Ripple, Duskii, Winki Suits, La-Lu Label and AQUA Swimwear. Between them they hold roughly 322,000 Instagram followers.
Top-ranked. Owned via Hong Kong since 2023.
Seafolly is the most AI-visible Australian swimwear brand by a wide margin — and has been majority-owned outside Australia since 2014. L Catterton Asia (LVMH-backed) held it until exiting in August 2023 to a newly formed Hong Kong entity, Bondi Brands Group. Stablemates Jets and Tigerlily sit in overlapping non-Australian ownership too.
37,000 followers. Rank 4 anyway.
Sea Level Australia has one of the smallest Instagram followings in this index — about 37,000, rank 28 of 37 by audience — yet AI ranks it 4th by visibility, ahead of 24 brands with bigger followings.
The top 10
Every brand in this vertical, scored on the same questions across every surface. These are the ten AI recommends most.
Scan 1 of 4, 453 answers across 151 questions, 16 August 2026. Seafolly's 107.7 visibility score is more than double the next-highest brand (Matteau, 49.4). Six ghosts carry a combined ~322,000 Instagram followers and zero AI mentions.
How the ladder works
Same questions, every brand, every day, across the full window. The score is appearance rate. No single-run snapshots, no cherry-picking.
Read the full methodologyDATA INFRASTRUCTURE BY SEARCHABLE · METHODOLOGY BY FLUX
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