Handbags & Accessories AI Visibility Index: UK
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions British handbags & accessories shoppers actually ask. That is 2,700 answers analysed.
2700
answers37
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
4 of 37 tracked brands were never named once across the 2,700 answers analysed: Grafea, Beara Beara, Yoshi and Daines & Hathaway.
The ladder so far.
Mulberry leads with a Visibility Score of 24.5 (662 of 2,700 answers, 83 of 150 questions), followed by Aspinal of London at 24.5 and Radley London at 21.4.
Follower count doesn't predict AI visibility.
Grafea carries the largest Instagram following of any brand in this index that went unnamed, 1,008,135 followers, yet was not named once across 2,700 AI answers analysed.
Common questions
Which Handbags & Accessories brand does AI recommend most?
Mulberry ranks first in the UK Handbags & Accessories AI Visibility Index with a Visibility Score of 24.5.
How many Handbags & Accessories brands does Found measure?
Found measures 37 British Handbags & Accessories brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Handbags & Accessories Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions British Handbags & Accessories shoppers actually ask, scanned 21 August – 20 September 2026, with 2,700 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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