Furniture AI Visibility Index: US
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions American furniture shoppers actually ask. That is 2,700 answers analysed.
2700
answers39
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
7 of 39 tracked brands were never named once across the 2,700 answers analysed: Modloft, Keeps, Edloe Finch, Common, Fully, TRNK and Russet.
The ladder so far.
Room & Board leads with a Visibility Score of 20.1 (542 of 2,700 answers, 79 of 150 questions), followed by Article at 16.9 and Castlery at 9.6.
Instagram size doesn't predict AI visibility.
Serena & Lily has the largest Instagram following in the tracked population (1,266,850 followers) but ranks #14 on AI visibility (2.1/100), behind Room & Board, which leads the index at 20.1/100.
Common questions
Which Furniture brand does AI recommend most?
Room & Board ranks first in the US Furniture AI Visibility Index with a Visibility Score of 20.1.
How many Furniture brands does Found measure?
Found measures 39 American Furniture brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Furniture Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions American Furniture shoppers actually ask, scanned 21 August – 20 September 2026, with 2,700 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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