Wine & Spirits AI Visibility Index: UK

We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions British wine & spirits shoppers actually ask. That is 2,699 answers analysed.

2699

answers

brands

The leaderboard

Every brand in this vertical, scored on the same questions across every surface.

RANKBRANDVISIBILITYAVG POSMOVEMENT

Chapel Down

16.6

2.2

Nyetimber

14.4

1.5

Gusbourne

14.2

2.4

Cotswolds Distillery

13.2

1.6

Sipsmith

10.4

1.5

Ridgeview

9.9

2.8

Penderyn

6.5

2.4

The Lakes Distillery

6.2

2.1

Balfour

5.2

2.8

The English Distillery

4.9

2.1

Naked Wines

4.6

1.0

-1

Tillingham

4.4

1.6

Camel Valley

4.1

3.9

Hattingley Valley

3.9

Rathfinny Wine Estate

3.7

3.6

Tarquin's

3.1

2.1

Denbies Wine Estate

2.7

3.1

Isle of Harris Distillers

2.5

2.4

Bimber Distillery

2.5

Nc'nean

2.4

1.8

Silent Pool Distillers

2.3

2.2

-3

Wiston Estate

2.3

4.0

-2

Bolney Wine Estate

2.3

3.5

Black Chalk

2.2

3.2

-1

Black Cow

2.1

1.9

Langham Wine Estate

1.8

2.9

Two Drifters

1.8

3.0

Hayman's of London

1.7

1.8

The GlenAllachie

1.3

1.2

DropWorks

1.2

1.6

-1

East London Liquor Co

1.1

2.8

Salcombe Gin

1.0

2.0

-1

Ninefold Distillery

0.8

2.2

Bruichladdich

0.7

2.5

Kilchoman

0.7

2.7

Conker Spirit

0.4

2.6

Salford Rum Co

0.4

1.9

Portobello Road Distillery

0.3

1.9

Isle of Raasay Distillery

0.3

2.9

Isle of Arran

0.2

3.0

Ardnamurchan Distillery

0.1

3.0

-1

Au Vodka

0.1

4.0

Compass Box

0.1

2.5

-1

The Duppy Share

0.1

2.5

-1

Warner's Distillery

0.1

3.5

-1

What the data shows

Never named: the brands AI didn't mention.

None. All 45 tracked brands were named at least once across the 2,699 AI answers.

The ladder so far.

Chapel Down leads with a Visibility Score of 16.6 (448 of 2,699 answers, 52 of 150 questions), followed by Nyetimber at 14.4 and Gusbourne at 14.2.

Instagram size doesn't predict AI visibility.

Balfour has the largest Instagram following in the tracked population (74,978 followers) but ranks #9 on AI visibility (5.2/100), behind Chapel Down, which leads the index at 16.6/100.

Common questions

Which Wine & Spirits brand does AI recommend most?

Chapel Down ranks first in the UK Wine & Spirits AI Visibility Index with a Visibility Score of 16.6.

How many Wine & Spirits brands does Found measure?

Found measures 45 British Wine & Spirits brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.

How is the Wine & Spirits Visibility Score calculated?

We asked ChatGPT, Perplexity and Google's AI Overviews the same questions British Wine & Spirits shoppers actually ask, scanned 21 August – 20 September 2026, with 2,699 answers analysed. Here is who the machines recommend.