Toys & Games AI Visibility Index: UK
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions British toys & games shoppers actually ask. That is 2,700 answers analysed.
2700
answers36
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
4 of 36 tracked brands were never named once across the 2,700 answers analysed: Marvin's Magic, Peas and Pod, Oxford Games and KLOO Games.
The ladder so far.
Orchard Toys leads with a Visibility Score of 12.7 (342 of 2,700 answers, 50 of 150 questions), followed by Le Toy Van at 12.0 and Bigjigs Toys at 10.0.
Instagram size doesn't predict AI visibility.
Jellycat has the largest Instagram following in the tracked population (3,287,741 followers) but ranks #4 on AI visibility (9.4/100), behind Orchard Toys, which leads the index at 12.7/100.
Common questions
Which Toys & Games brand does AI recommend most?
Orchard Toys ranks first in the UK Toys & Games AI Visibility Index with a Visibility Score of 12.7.
How many Toys & Games brands does Found measure?
Found measures 36 British Toys & Games brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Toys & Games Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions British Toys & Games shoppers actually ask, scanned 21 August – 20 September 2026, with 2,700 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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