Home Fitness Equipment AI Visibility Index: UK
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions British home fitness equipment shoppers actually ask. That is 2,699 answers analysed.
2699
answers35
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
4 of 35 tracked brands were never named once across the 2,699 answers analysed: Yogi Bare, Yogamatters, Recovapro and Myga.
The ladder so far.
Mirafit leads with a Visibility Score of 32.6 (881 of 2,699 answers, 107 of 150 questions), followed by Rogue Fitness at 8.1 and NordicTrack at 7.8.
Instagram size doesn't predict AI visibility.
Peloton has the largest Instagram following in the tracked population (1,988,662 followers) but ranks #9 on AI visibility (4.7/100), behind Mirafit, which leads the index at 32.6/100.
Common questions
Which Home Fitness Equipment brand does AI recommend most?
Mirafit ranks first in the UK Home Fitness Equipment AI Visibility Index with a Visibility Score of 32.6.
How many Home Fitness Equipment brands does Found measure?
Found measures 35 British Home Fitness Equipment brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Home Fitness Equipment Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions British Home Fitness Equipment shoppers actually ask, scanned 21 August – 20 September 2026, with 2,699 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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