Baby & Kids AI Visibility Index: US
We asked ChatGPT, Perplexity and Google's AI Overviews the same 151 questions American baby & kids shoppers actually ask. That is 2,717 answers analysed.
2717
answers36
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
1 of 36 tracked brands were never named once across the 2,717 answers analysed: Embe Babies.
The ladder so far.
Burt's Bees Baby leads with a Visibility Score of 19.3 (524 of 2,717 answers, 67 of 151 questions), followed by Hanna Andersson at 18.3 and UPPAbaby at 10.6.
Instagram size doesn't predict AI visibility.
Kyte Baby has the largest Instagram following in the tracked population (883,151 followers) but ranks #5 on AI visibility (8.9/100), behind Burt's Bees Baby, which leads the index at 19.3/100.
Common questions
Which Baby & Kids brand does AI recommend most?
Burt's Bees Baby ranks first in the US Baby & Kids AI Visibility Index with a Visibility Score of 19.3.
How many Baby & Kids brands does Found measure?
Found measures 36 American Baby & Kids brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Baby & Kids Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions American Baby & Kids shoppers actually ask, scanned 21 August – 20 September 2026, with 2,717 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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