UI/UX & Headless development on Shopify Plus
Lo & Co Interiors
Lo & Co make ordinary hardware accessories a little less ordinary, ensuring the craftsmanship of every piece translates into luxurious features.
About the project
We provided Lo & Co Interiors with award-winning UI/UX designs for their new online experience.
Bring their vision to life with our Headless product to help simplify their processes and facilitate better customer experiences. The Headless feature of our product allowed Lo & Co Interiors to run multiple international websites on one platform, giving them increased scalability and flexibility in managing their web content.
They can use the headless framework to access their content via Prismic CMS, create and update content, and publish, without needing to access multiple disparate backend systems. This saved them time, meaning they could focus on higher-priority work.
Visit the Site →
Multiple 2024 Award Winner
Best User Interface (UI) & Best User Experience (UX)
Services
Discovery & Strategy
Moodboards
Wire Framing & Prototyping
User Flow Mapping
Bespoke UI, UX & CX Design
Headless Development
Information Architecture
Custom Applications
Ongoing Support & Optimisation
+175%
Total orders increase year on year
+305%
Add to cart increase year on year
+79%
Total sales increase year on year
Approch
Site Structure & Architecture
As part of our detailed UX and CX research, we immersed ourselves in understanding the end users' buying behaviour. This comprehensive analysis allowed us to meticulously design each screen across multiple user touchpoints, ensuring that the site's architecture was as carefully considered as the brand, its story, and its product offerings. Our goal was to create a harmonious and engaging user experience that reflects the essence of the brand and meets the users' needs.
Deep UI/UX/CX Discovery
Our process begins with a comprehensive understanding of where the business stands, its future ambitions, and the pathway to achieving those goals. This foundational knowledge drives every action we take, from the initial consultation to the crucial re-launch code push, and even to the triumphant moment of a record-breaking sales day. By immersing ourselves in the brand's ethos and objectives, we ensure that our strategies are not only effective but also deeply aligned with the brand's vision and mission, paving the way for long-term success.
International Vision
From the beginning of our discovery process, the ambition to expand internationally was highlighted as a crucial goal for the brand, spanning both immediate and future aspirations. We engineered the site to be easily scalable to different markets, developing a design style that would visually translate across various international borders, currencies, and languages. This foresight ensured that the brand’s digital presence could grow seamlessly, providing a consistent and engaging experience for users worldwide.
Creative
Digital Branding
Through the process of updating the digital interface and formulating the site’s core DNA, we were able to design integral elements such as colours, typography, buttons, hover states, and visual interactions. These elements provided a cohesive and dynamic visual framework that advanced the brand's identity, enhancing its digital footprint and fostering a more immersive and engaging experience for users.
Story Telling
By delving into the minds of both the brand and the end user, we crafted a story that emotionally intertwines their perspectives. This is the essence of unforgettable storytelling. Lo & Co had a narrative to share, and we succeeded in bringing it to life digitally through our UI and UX design expertise. This approach enabled us to seamlessly align the brand's vision with the users' journey, creating a deeply engaging and memorable experience.
Evergreen Design Approach
By prioritising the creation of enduring and timeless design, we achieve a harmonious fusion of trendsetting elements and timeless appeal in the end product. This strategy ensures that the final outcome is not only relevant and fashionable but also durable, reducing the necessity for frequent major refreshes. As a result, the brand continues to shine brightly, supporting the business as it evolves and grows, while preserving its core identity and allure.
Features
Duel Mega navigation
Incorporating elements of both the traditional shopping journey and the immersive exploration found in showroom experiences, we redefined the navigation experience. This innovation manifested as a dual-navigation system: one path prioritizing transactional activities and the other emphasizing informational content. This structure enables users to fluidly move between completing purchases and accessing valuable information, thereby enhancing their overall interaction with the site.
Wishlist, search and Merchandising
Appreciating the significance of different stages in the customer journey, we concentrated on providing users with the ability to curate a wide array of products suited to their unique buying behaviours. This was realised through a deliberate approach to discovery and the execution of UI, UX, and CX strategies, featuring wishlist integration, sophisticated search functionality, and effective onsite collection merchandising. These features worked together to deliver a cohesive and personalised shopping experience.
Marekting Landing Pages
By designing meticulously thought-out, marketing-focused landing pages, we create specific silos for users to arrive at, tailored to the marketing channel and language they have come from. These strategically crafted pages ensure that each visitor is met with relevant content and messaging, providing a seamless and personalized experience that aligns with their initial point of contact, thereby increasing engagement and effectiveness.
Custom Product Swatching (Collection & product page)
Providing the capability to switch products at the collection and individual product levels lets users smoothly change between variants. This seamless transition capability ensures users can find their preferred variations without interruption, significantly enhancing the fluidity and ease of their shopping experience throughout their entire journey.
