Swimwear [US]
We asked ChatGPT, Perplexity and Google's AI Overviews the same 151 questions American swimwear shoppers actually ask — 1,359 answers analysed.
1359
answers40
brandsThe full ladder
Every brand in this vertical, scored on the same questions across every surface.
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Bonus Findings
1,359 AI answers analysed across ChatGPT, Perplexity and Google AI Overviews, against a 40-brand tracked population of US swimwear brands, with 4 brands never named once.
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Who does AI name in swimwear?
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Haircare
Salon staples vs the DTC upstarts.
Fragrance
Niche scents vs the global names.
Eyewear
Sunglasses and prescription brands AI reaches for first.
Luggage
Cabin bags to hard cases — who wins the AI shortlist.
Home Fitness
Home gyms and cardio gear AI actually names.
Wine & Spirits
Boutique distillers vs the big labels.
Toys & Games
Educational toys vs the mass-market giants.
Handbags
Leather goods vs the international houses.
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