Homewares & Bedding AI Visibility Index: US
We asked ChatGPT, Perplexity and Google's AI Overviews the same 150 questions American homewares & bedding shoppers actually ask. That is 2,700 answers analysed.
2700
answers39
brandsThe leaderboard
Every brand in this vertical, scored on the same questions across every surface.
What the data shows
Never named: the brands AI didn't mention.
2 of 39 tracked brands were never named once across the 2,700 answers analysed: Cuddledown and Malouf.
The ladder so far.
Quince leads with a Visibility Score of 18.9 (509 of 2,700 answers, 81 of 150 questions), followed by Brooklinen at 18.8 and Boll & Branch at 15.1.
The leader earns it on both fronts.
Quince's Visibility Score, the highest in the US Homewares & Bedding field, named in 509 of 2,700 AI answers, while also holding the category's largest Instagram following (1,595,454).
Common questions
Which Homewares & Bedding brand does AI recommend most?
Quince ranks first in the US Homewares & Bedding AI Visibility Index with a Visibility Score of 18.9.
How many Homewares & Bedding brands does Found measure?
Found measures 39 American Homewares & Bedding brands, scanned 21 August – 20 September 2026 across ChatGPT, Perplexity and Google AI Overviews.
How is the Homewares & Bedding Visibility Score calculated?
We asked ChatGPT, Perplexity and Google's AI Overviews the same questions American Homewares & Bedding shoppers actually ask, scanned 21 August – 20 September 2026, with 2,700 answers analysed. Here is who the machines recommend.
Where can I see the full methodology?
The full method - question selection, scan cadence, population rules and scoring - is published at flux.agency/found/methodology.
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