Voice AI • Decision Assist
Convert buying hesitation into sales - through voice.
Customers hesitate before they buy. Decision Assist resolves buying questions at the moment of choice — and tracks which conversations influence purchase.
Appears on collection & product pages. Nowhere else.
How Decision Assist works in the buying journey.
Decision Assist appears only where customers hesitate — and only when they ask.
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Helps customers compare and narrow choices early.
Q: “What’s the difference between these?”
Q: “Which one’s best for this use case?”
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To remove decision hesitation.
Q: “Is this true to size?”
Q: “What’s the return policy?”
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There only when needed.
Not in pop-ups
Not in a chat
Briick x Flux
We have partnered with AI leaders Briick.com……….
Why voice works at the moment of choice.
Faster than typing on mobile
Lower effort when browsing
Keeps customers in-flow
Stops hesitation without interrupting intent
