MiGoals
MiGoals are more than a stationery brand, they’re a global community of Goal Diggers and action takers helping you Get Shit Done.
MiGoals had several customer segments. However, their marketing strategy did not personalise brand messages for each segment, which diluted their unique selling proposition. Additionally, their user experience was designed for broad appeal, making it challenging for website visitors to explore the variety of stationary options available. Our challenge was to provide a personalised user experience that allowed for easy exploration of the available stationary options. To tackle this, flux.agency developed a custom theme design on the Shopify Platform, including bundles, shipping incentives, and upsells.
Services
Discovery & Strategy
Moodboards
Wire Framing & Prototyping
User Flow Mapping
Bespoke UI, UX & CX Design
Information Architecture
Ongoing Support & Optimisation
Technology
Shopify
Dear
FourSixty
Klaviyo
“Flux’s services go over and beyond to make sure our site is working at its full potential.””
