Getting eyeballs to your site and then getting them to convert into sales is a hard slog. We should know, we have built a few Shopify sites in our time. But there are some sure-fire methods and tools which directly relate to sales. Below are our to 7 conversion optimisation topics, Along with links to our most actionable articles on the web.
Read through them, implement them and start increasing your conversion rate today.
NAIL YOUR VALUE PROPOSITION
Value Proposition, what is it and why is it so important?
Read here: http://conversionxl.com/value-proposition-examples-how-to-create/
BENEFITS NOT FEATURES
Don’t tell people what you do tell them how you can make their life better
Features tell, benefits sell, read this: https://www.helpscout.net/blog/benefits-sell/
MAKE ME WANT IT
Clear calls to action. If you have them Great, if not, read this:
WHATS YOUR STORY?
The old Collection Page- Product Page- Cart Page e-commerce structure is dying. Interlacing the story of yourself and the brand throughout the shopping experience is great for customer engagement.
Great read here: https://www.internetretailer.com/commentary/2016/05/16/two-dimensional-e-commerce-site-thing-past
It’s pretty much free, so why don’t people do it better?
Read this: https://blog.crazyegg.com/2016/03/14/science-and-strategy-of-social-proof/
Turn any situation into a chance to make a life long customer.
Read here for more: https://www.shopify.com.au/blog/16817540-5-ways-to-take-charge-of-your-ecommerce-customer-service
If your not optimised for mobile, your losing money.
Ready how here: http://www.uxmatters.com/mt/archives/2016/02/mobile-first-ecommerce-what-customers-expect-and-value-in-mobile-shopping-experiences.php